FOR IMMEDIATE RELEASE

 

 BUELL MOTORCYCLE COMPANY ANNOUNCES INTENT TO ENTER NEW MOTORCYCLE MARKET SEGMENT

Buell to Build Off-Road Competition Motorcycles Within Two Years

 

EAST TROY, WI (March 9, 2007) – Buell Motorcycle Company recently announced its intent to bring an off-road motorcycle to market, specifically designed for closed-course competition.

“We’ve told our dealers about our plans to bring an off-road, closed-course competition motorcycle to market within the next two years,” said Chairman and Chief Technical Officer Erik Buell. “This will allow Buell dealers the time needed to make plans to meet the needs of this new market and customer.”

 “Harley-Davidson and Buell are highly committed to broadening the range of products we offer and reaching out to new groups of customers,” said Buell President and Chief Operating Officer Jon Flickinger. “We’re always looking at new market opportunities, but this one is particularly exciting.” 

No details about the new Buell motorcycle have been released.

 Buell Motorcycle Company, a subsidiary of Harley-Davidson, produces sport motorcycles, motorcycle parts, accessories and apparel. To learn more about Buell motorcycles, visit your local Buell dealer today and experience the pure streetfighter attitude, style and performance only found on board a Buell. For the Buell dealer nearest you, pull into www.buell.com.