For Immediate Release:
                    
Contact: Ken Conte
Rise Above consulting
(970) 227-3588

Thunder Road, The Custom Capital Of Sturgis, Announces More Bikes, Better Shows And More Attractions Five Years Running

Sturgis, SD—April 23, 2007 – Thunder Road, the custom capital of Sturgis will have better music, more bike shows, more live events and exciting attractions. For five years running, Thunder Road has become famous as the place to go for anything custom in Sturgis.

Thunder Road will again be home to Michael Lichter's famed motorcycle themed art exhibit, this year focusing on builder-artists from outside the United States. "One World Choppers" will examine the influence of builders and artists from outside the U.S. on motorcycle style and design.

Thunder Road will also host the Metzeler show for the second year in a row, the Rat's Hole show, and new this year will be Feel the Thunder Race Bike Show, Trike Wars-The Power of Three show and "THE HORSE Backstreet Sturgis Invasion Show. Also new this year will be the Sculptures and Steel show, a show in which bikes are judged on function and form, with a focus on presentation. The Seminole Hard Rock Roadhouse tour has a new home at Thunder Road, bringing celebrities and their bikes, as well as exhibiting photography by Michael Lichter, and featuring custom builders stopping by throughout the event.

Master builder, entrepreneur and star of Speed Channel's Texas Hardtails series, Rick Fairless, again brings a badlands version of his biker Mecca, Strokers Dallas, to the Thunderdome. Strokers Sturgis possesses an eclectic blend of Texas-inspired biker decor, ice-cold beer and hotter-than-hot beer babes. Add a bunch of customs from the world's top master builders and you have one of the coolest beer joints in Sturgis. Six days of bike shows and incredible events proves Thunder Road is still the Custom Capital of Sturgis.

"We have worked hard to make sure Thunder Road has become an integral part of Sturgis Bike Week and the place to go for bike shows. We think this year will be the best yet, with more shows and cool events than ever before," said Gary Lippold, owner of Thunder Road.  

Located 3 miles east of Sturgis on Highway 34, Thunder Road is hard to miss. With six acres of paved vending space full of high-end, custom, aftermarket vendors and the nearly 40,000 square foot Thunderdome, Thunder Road is the "Custom Capital of Sturgis Bike Week."  During the course of the week, Thunder Road is host to the most custom-bike themed events in Sturgis. In conjunction with all the events, Thunder Road will have the best attractions around, including Miss Sturgis, and even more great entertainment. Thunder Road is a part of the Glencoe Nation and is located directly in front of the Glencoe Camp Resort, which will be host to Rock'n the Rally, an event that will have over 10 national music acts. There's something for everyone at Thunder Road.  And, of course, there's plenty of free parking!