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FOR IMMEDIATE RELEASE Contact: Harley-Davidson RIDER's EDGE NEW RIDER COURSE
Trains 100,000th Student NAPLES, Fla. (May 3, 2007) - Harley-Davidson's Rider's Edge New Rider Course trained its 100,000th student, Michael Lambert of Estero, Fla., on March 22-26, at Harley-Davidson of Naples. Lambert, age 39, decided to learn to ride a motorcycle when he fell in love with the dark and sinister 2007 Harley-Davidson Sportster XL1200N Nightster. Earlier this year, while waiting for the restaurant next to the dealership to open, Lambert took a stroll through the sales area to check out the new motorcycles. When he saw the new Nightster, he had to have it. Lambert planned to buy the Nightster after he completed the New Rider Course, but unfortunately the last one was sold only 2 hours before the end of his class. Lambert eagerly waited for the next one to be delivered to the dealership, and he was finally able to take home his new Nightster on April 21. Lambert is one of many students who buy a motorcycle after taking the New Rider Course and getting a taste of the open road. Rider's Edge - the Harley-Davidson Academy of Motorcycling was created in 2000 to equip riders with the skills needed for a safer riding experience. The program teaches the proper skills that give both new and current riders more confidence, which in turn makes the riding experience more enjoyable. Rider's Edge also helps students develop a support network through the dealership to assist riders with future adventures. The Rider's Edge New Rider Course is offered in 40 states through 157 authorized Harley-Davidson dealerships. Three educational courses are offered: the Rider's Edge New Rider Course, the Rider's Edge Skilled Rider Course and the Rider's Edge/MSF Guide to Group Riding video. The New Rider Course is a great way to learn to ride and experience the fun and excitement of riding a motorcycle. The interactive course includes both classroom instruction and training on a controlled range. Participants learn on the Buell Blast motorcycle, starting slowly to become familiar with the bike and then shifting into higher gears with learning to brake, turn and maneuver. Upon completion of the New Rider Course, which uses the proven curriculum of the Motorcycle Safety Foundation's (MSF) Basic RiderCourse, students receive an MSF Completion Card. The card may help with getting their motorcycle license in most states, as well as possible discounts on insurance. The Skilled Rider Course gives current riders additional training and practice to enhance riding skills. The Rider's Edge/MSF Guide to Group Riding helps hone the skills of motorcyclists who frequently ride with groups of other motorcyclists. Harley-Davidson, Inc. is the parent company for the group of companies doing business as Harley-Davidson Motor Company, Buell Motorcycle Company and Harley-Davidson Financial Services, Inc. Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and offers a complete line of motorcycle parts, accessories, apparel, and general merchandise. Buell Motorcycle Company produces sport motorcycles in addition to motorcycle parts, accessories and apparel. Harley-Davidson Financial Services, Inc. provides wholesale and retail financing and insurance programs to Harley-Davidson dealers and customers.
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