FOR IMMEDIATE RELEASE
Contact:
Tony Shields (414) 343-8300
HARLEY-DAVIDSON MDA FUNDRAISING EVENTS NET
RECORD RESULTS
Recent Harley-Davidson dealer and rider events raised more than $1.9
million for MDA
MILWAUKEE -- (May 14, 2007) Harley-Davidson's
2007 fundraising for the Muscular Dystrophy Association (MDA) received a
huge boost recently with the contribution of more than $1.9 million
through recently held motorcycle fundraising events. These fundraising
events which were organized through Harley-Davidson Motor Company,
Harley-Davidson dealers, HOG chapters, MDA staff and their volunteers
netted record dollars for research and MDA summer camps.
Harley-Davidson and MDA's top fundraising event
the 20th annual Eastern Harley-Davidson Dealers Association Ride for
Life was held in early May and raised a record $1 million. The ride,
through eastern Pennsylvania had over 2,400 enthusiasts representing
thirty-eight dealer members from Pennsylvania, New Jersey, Maryland,
Delaware, New York and Virginia. Since 1988, the Eastern Harley-Davidson
Dealers Association has raised over $12 million dollars for MDA.
Another top fundraising event, the 14th annual
Milwaukee MDA Black-n-Blue Ball raised more than $570,000 for MDA. The
Milwaukee Black-n-Blue Ball is the largest motorcycle themed ball in the
country. Thirteen hundred people representing Harley-Davidson employees,
dealers, suppliers, enthusiasts and MDA families attended the event.
Two other top fundraising Harley-Davidson
Black-n-Blue Ball events were the Wild Boar Harley-Davidson of Grand
Rapids (MI) dinner which raised $165,000 and the Motor City
Harley-Davidson of Farmington Hills (MI) ball which raised $87,000.
Harley-Davidson executives attended and
participated in all four of these top MDA fundraising events.
In addition, MDA fundraising rides were hosted by
Harley-Davidson of Charlotte, NC; Open Roads Harley-Davidson of Fond du
Lac, WI; Kents Harley-Davidson of Abilene, TX and Harley-Davidson of The
Woodlands in Texas.
Harley-Davidson dealers, customers, suppliers and
employees conduct fundraising activities for the Muscular Dystrophy
Association throughout the year. Activities include pledge rides,
fundraising events, motorcycle raffles and pin sales.
Harley-Davidson has been a national sponsor of
the Muscular Dystrophy Association and has raised more than $60 million
since 1980. The funds raised support life-saving research, comprehensive
medical care for children and adults with neuromuscular disease, and MDA
summer camps.