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Contact:
Leslie Prevish
414-343-7272
leslie.prevish@harley-davidson.com
FOR
IMMEDIATE RELEASE SORRY
FELLAS, THIS MOTORCYCLE GARAGE IS FOR LADIES ONLY In
2006, Harley-Davidson piloted the Garage Party concept with its dealer
network, and the response was so successful that the Company updated the
program and recently launched a new section on the Women &
Motorcycling Web site (www.harley-davidson.com/womenriders)
devoted to Garage Parties and upcoming women’s events. Women-only
Garage Parties are being held at dealerships across the country. On June
14, Harley-Davidson held a Chicagoland Garage Party at the distinctive At
the end of the evening, one lucky Chicago woman, Stacy Baustert, won a
certificate to learn to ride through the Harley-Davidson Rider’s Edge
New Rider Course (www.ridersedge.com),
as well as a trip to Femmoto (www.femmoto.com)
in Las Vegas, October 5-7, to demo ride Harley-Davidson and Buell
motorcycles after she earns her license. She is planning to bring her
mother, who is a rider. Intimidation-Free
Zone The
Harley-Davidson Garage Party events provide an inviting environment for
women to learn more about motorcycling and to meet other women who are
interested in riding. Party guests can expect activities that will
be both entertaining and informational with topics including a review of
the basic motorcycle controls, how to customize a motorcycle’s
ergonomics and how to choose proper riding gear. “Women
ride for the same reasons as men – freedom, adventure and
individuality, but many women approach the learning process in a
different way,” said Leslie Prevish, product communications manager
for Harley-Davidson Motor Company. “Women tend to spend more time
investigating the sport prior to getting involved, and many enjoy
learning in a group setting. Garage Party events give women an
interactive way to gather information and have fun doing it.” The
Party Plan
Garage
Party event attendees are typically organized into small groups to get
their first taste of the camaraderie that goes along with riding.
Groups visit four informational stations, including: ·
‘Motorcycle
Orientation’ to learn the basics of motorcycle controls
and discover key differences between Harley-Davidson and Buell
motorcycle families. ·
‘MotorClothes’
to discover the important attributes needed in motorcycle gear. ·
‘Customization’
to learn how to customize a motorcycle to reflect a rider’s personal
style and ergonomic needs. ·
‘Self-Service’
to show that just about anyone can handle the weight of a motorcycle. Between
stations, women get the chance to interact with each other, and hear
from women who are already living their motorcycle dreams. “Garage
Party events give women a no-pressure chance to learn, socialize and ask
questions,” added Karen Davidson. “We’re excited to provide
events like this for women who are looking for information about getting
into the sport but just aren’t sure how to do it.” For
some women, learning to ride is a celebration of a new life stage and a
chance to show their individuality. Others have been passengers for
years and decided that now is the time to grab life by the handlebars
and embrace the sense of freedom, adventure and individuality that comes
with riding.
For
further information about Harley-Davidson Garage Parties please visit www.harley-davidson.com/garageparty
or to find a dealer in your area visit the Dealer Locator
at www.harley-davidson.com. Harley-Davidson,
Inc. is the parent company for the group of companies doing business as
Harley-Davidson Motor Company, Buell Motorcycle Company and
Harley-Davidson Financial Services. Harley-Davidson Motor Company
produces heavyweight street, custom and touring motorcycles and offers a
complete line of motorcycle parts, accessories, apparel and general
merchandise. Buell Motorcycle Company produces sport motorcycles in
addition to motorcycle parts, accessories and apparel. Harley-Davidson
Financial Services, Inc. provides wholesale and retail financing and
insurance programs to Harley-Davidson/Buell dealers and customers. |
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