Contact:  Mike Morgan (414) 343-7123

               mike.morgan@harley-davidson.com

 

FOR IMMEDIATE RELEASE

 

HARLEY-DAVIDSON 2007 STURGIS RALLY WILL BE A RIDE TO REMEMBER

Outdoor Festival, New Products, Motorcycle Demo Rides, Ride-In Show in Rapid City

 

MILWAUKEE (June 27, 2007) – The four Presidents sculpted on Mount Rushmore would enjoy the sight of thousands of Harley-Davidson motorcycles from around the world riding into Rapid City, S.D., for the 67th Annual Sturgis Motorcycle Rally, August 4-11, 2007. Rapid City will be the hub of all the beautiful scenery, rich history and range of attractions in the Black Hills as it hosts a multitude of thrilling and sensational activities and events.

 

Harley-Davidson and Buell activities will run from Saturday, Aug. 4 through Saturday, Aug. 11 at the Rushmore Plaza Civic Center in Rapid City . Main events include:

 

Harley-Davidson and Buell New Product Show

 

Harley-Davidson and Buell demo rides

 

Harley-Davidson Festival with fun activities such as free demos, music and jerky samples

 

Custom motorcycle Ride-In Show, free bike wash and a booth dedicated to women

 

“You haven’t really experienced the best of the Sturgis Motorcycle Rally if you haven’t made a stop in Rapid City to see the Harley-Davidson Road Tour,” said Jerry Wilke, Vice President, Marketing, Customer Relationships and Motorcycle Product Planning. “Our events are a wonderful opportunity to celebrate with fellow riders and see the latest Harley-Davidson motorcycles and products, while enjoying some great music, motorcycle demo rides, a custom motorcycle Ride-In Show and much more. And admission and parking are free.”

 

The Harley-Davidson New Product Show (Aug. 4 from 1 p.m. – 5 p.m., Aug. 5-10 from 10 a.m. – 5 p.m., Aug. 11 from 10 a.m. – 4 p.m.) inside the Rushmore Plaza will feature new 2008 Harley-Davidson and Buell motorcycles, Genuine Motor Accessories and MotorClothes merchandise, Muscular Dystrophy Association (MDA) Auction and Bike Raffle, Willie G. limited-edition commemorative merchandise and Ford Harley-Davidson F-Series display. There is also a H.O.G. members-only reception Saturday, Aug. 4, from 10 a.m. - 1 p.m. and a H.O.G. Hospitality area for members during the New Product Show hours.

 

Experience the passion, excitement and sound of the Sturgis Rally at the Harley-Davidson Festival at the Rushmore Plaza Civic Center , which includes the following events in an open outdoor space that is free of charge:

 

Harley-Davidson and Buell demo rides (9 a.m. – 4 p.m. daily)

 

Festival Stage with live music and entertainment

 

Harley-Davidson Traveling Museum

 

NHRA Acceleration Nation Display (Saturday – Monday only)

 

Motorcycle stunt shows, free bike wash area, free beef jerky samples and other displays

 

The coolest bikes at the Sturgis Rally will be displayed at the Harley-Davidson Ride-In Show Wednesday, Aug. 8. The entry fee will be donated to MDA, and all entrants will receive a special commemorative dash plaque. “Best of Show” winners in each class will receive a $500 cash prize, and $500 cash prizes will be awarded to the top Sportster and Big Twin utilizing Harley-Davidson Genuine Motor Accessories.

 

The Women’s Booth will feature a new display showing the connection between Harley-Davidson and women riders. Women who stop by during the week and fill out a short survey will receive a free gift, and can also try the Women Rider’s Trivia Contest. Women-only demos will run from 8-9 a.m. on August 9. Seminars to be held at the women’s display that day include a functional MotorClothes preview with Karen Davidson at noon and discussion of women’s riding issues with moto-journalist Genevieve Schmitt at 11 a.m. and 2 p.m.

 

Race fans will be able to check out the AHDRA Screamin’ Eagle Performance Parts Race at the Rally at Sturgis Dragway on Aug. 7 - 8, which is also an official H.O.G. pin stop. Harley-Davidson will also have an informational booth in Sturgis, but it is not a H.O.G. pin stop.

 

For a complete listing of Harley-Davidson and Buell events at the 2006 Sturgis Rally, please visit the Experience section at www.harley-davidson.com/sturgis.

 

Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and a complete line of motorcycle parts, accessories and general merchandise. For more information, visit Harley-Davidson's Web site at www.harley-davidson.com.