Contact:  Paul James (414) 343-8735

               paul.james@harley-davidson.com

FOR IMMEDIATE RELEASE

BUELL TO CELEBRATE 25^th ANNIVERSARY WITH RIDERS IN 2008

Details of July 2-6 Events in Wisconsin to be Announced in the Coming Months

EAST TROY , Wis. (July 26, 2007) – Fresh off its successful 2007 Homecoming events, Buell Motorcycle Company has announced the dates of the 2008 Buell 25^th Anniversary activities in Wisconsin next summer. The events will take place July 2-6, 2008 at various locations, including the Buell Motorcycle Company facilities in East Troy , Wis. and other surrounding communities.

“We just had a great time celebrating our 2007 Homecoming with Buell owners, riders and enthusiasts,” said Erik Buell, Chairman and Chief Technical Officer. “We also announced the launch of our exciting new liquid-cooled 1125R motorcycle. For 2008, we will be marking a major milestone, so we want the Buell 25^th Anniversary celebration to be very special and to reflect the unique personality of the Company and our riders.”   

Attendance at the 2007 Buell Homecoming beat all previous records and generated much excitement about the 25^th Anniversary events in 2008. Besides announcing the new 1125R sportbike, Buell also announced that all 2008 models except the Blast will carry a commemorative badge featuring Erik’s signature.

Highlights of 2007 Buell Homecoming events included self-guided factory tours, a lunch with Erik and Buell employees, technical seminars, autographs with Erik and stunt rider Bubba Blackwell, a vintage Buell motorcycle display, hospitality for owners at the ASRA Pro/CCS and MOTO-ST motorcycle races at Road America including a racer autograph session and a parade lap of the track. Local Buell dealers also hosted events including Team Extreme stunt riders at Hal’s Harley-Davidson/Buell in New Berlin , Wis. , followed by a ride to Great Lakes Dragaway in Union Grove , Wis. for the Midwest Shootout, and a Uke’s Harley-Davidson/Buell ride from East Troy to Kenosha, Wis., with a Bubba Blackwell performance at Uke’s along with a cookout and museum tour.

With more details and announcements coming soon, some of the events planned for the Buell 25^th Anniversary Homecoming include music and festivities at Milwaukee ’s Summerfest Grounds, racing, plant tours, bike displays, demo rides, stunt shows, dealership activities and more. See the owners section of www.buell.com for additional information and updates.

Buell Motorcycle Company, a subsidiary of Harley-Davidson, Inc., produces sport motorcycles, motorcycle parts, accessories and apparel. To learn more about Buell motorcycles, visit your local Buell dealer today and experience the pure streetfighter attitude, style and performance only found on board a Buell. Pull into www.buell.com for the Buell dealer nearest you.

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