Contact:           Natalie Pedersen, 414-343-4472

                        natalie.pedersen@harley-davidson.com

 

 

For immediate release

 

Harley-Davidson Motor Company Announces “Get Down to Daytona” Contest

Women Riders to Submit Videos for Their Chance to Win

 

MILWUAKEE (October 2, 2007) – Harley-Davidson announced today a new contest for women riders, “Get Down to Daytona”, in which women can submit videos about their greatest motorcycle mentor story for a chance to win an expense paid road trip from Atlanta to Daytona Bike Week with Karen Davidson, great-granddaughter of William A. Davidson, one of the Company’s founders.

 

To enter the “Get Down to Daytona” contest, women need to get their inner director revving and create an inspirational and artistic 90 second or less video highlighting their greatest motorcycle mentor story. The video is a chance for a woman to thank her mentor for helping her start her motorcycle journey, improve her riding skills or try new challenges on a motorcycle. Videos should be submitted to www.harley-davidson.com/womensride and will be accepted until 6 p.m. CST November 15, 2007. To be eligible, women must have received their motorcycle license after November 14, 2005 and must own a Harley-Davidson or Buell motorcycle.

 

Six finalists will be chosen and posted to www.harley-davidson.com/womensride on November 26, 2007. Online viewer voting will begin at this time and the last day to vote will be December 10. Men and women are allowed to vote, so pick your favorite and help her win a road trip to remember! But don’t just vote. Check out the other interesting links such as Direct from Daytona including video coverage from this year’s Bike Week, or mentor tips on how to become a motorcycle mentor.

 

Once the voting period has ended, three “Get Down to Daytona” winners will be announced December 14, 2007. These lucky ladies as well as one guest each will receive an expense paid road trip from Atlanta to Daytona in March 2008 as well as three nights stay in Daytona, just in time for Bike Week.

 

Here’s how to enter:

• Log on to www.harley-davidson.com/womensride and click on the “Get Down to Daytona ’08” link.
• Submit a 90-second or less video describing how your mentor helped you improve your confidence and riding skills. Also describe what riding means to you.

 

Full contest rules at www.harley-davidson.com/womensride.  

 

Harley-Davidson, Inc. is the parent company for the group of companies doing business as Harley-Davidson Motor Company, Buell Motorcycle Company and Harley-Davidson Financial Services, Inc. Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and offers a complete line of motorcycle parts, accessories, apparel, and general merchandise. Buell Motorcycle Company produces sport motorcycles in addition to motorcycle parts, accessories and apparel. Harley-Davidson Financial Services, Inc. provides wholesale and retail financing and insurance programs to Harley-Davidson dealers and customers.