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10.30.2007
FOR IMMEDIATE RELEASE
SHELL & HARLEY-DAVIDSON ALLIANCE REACHES
MOTORCYCLE ENTHUSIASTS ACROSS THE COUNTRY
Iconic Brands Collaborate to Bring ÔEaseÕ to Easy Riders
Houston, October 30, 2007 - What does
Harley-Davidson recommend for all their motorcycles? Premium gasoline. And
what does a Harley® rider need to find quality gasoline while riding
their motorcycle? A really detailed map... until now. Harley-Davidson
Motor Company (Harley-Davidson) has begun an alliance with Shell Oil
Products US (Shell) that will soon place all 14,000+ Shell-branded
stations on the motorcycle maker's online Harley-DavidsonSM Ride Planner,
where riders will find Shell V-Power® premium gasoline. As part of this
alliance, Shell also will proudly be the exclusive fuels sponsor of the
Harley-Davidson® 105th Anniversary Celebration in August 2008.
Larry Burch, vice president of Shell Retail,
explained, "As a Harley owner and enthusiast myself, I know Harley
owners are passionate about their riding experiences, just as our Shell
experts are passionate about providing high-quality fuels and that's why I
always use Shell V-Power. With Shell V-Power, I know I'll always have a
good ride. Shell also has more locations coast-to-coast than any other
brand and adding Shell to Harley's Ride Planner will help riders plan and
enjoy their rides even more."
Harley-Davidson's Web-based Ride Planner allows any
motorcyclist to pre-plan their trip utilizing an interactive map. The Ride
Planner also identifies the locations of authorized Harley-Davidson®
dealers and soon, fill-ups at Shell-branded stations. While American
motorists have long been able to look up Shell-branded gasoline stations
on the Internet by city or ZIP code, Ride Planner soon will allow riders
to identify the locations of all Shell-branded stations along any route.
Riders will even be able to get an aerial view of the station and its
surroundings prior to the trip. Riders looking for route suggestions
should be sure to check out the roads overlay that will present
highlighted routes on the map with an overview, rating and reviews by
other riders.
As the exclusive fuel sponsor of the 105th
Anniversary Celebration, Shell will join Harley-Davidson in marking the
occasion through several soon-to-be announced activities. Harley-Davidson
is expecting in excess of 100,000 Harley owners and enthusiasts to
converge in its home town of Milwaukee, Wisc., for the Aug. 28-31, 2008
celebration events that cap the biggest anniversary ride in the company's
history. Ride participants can follow one of 25 routes from 105 starting
points across the country beginning Aug. 17.
"This is the first time we've teamed up with
Shell and we're thrilled to have them on board celebrating our 105th
Anniversary journey," said Joanne Bischmann, Harley-Davidson vice
president - licensing and special events. "We're also delighted to
add a new level of service for riders to our online Ride Planner through
the inclusion of Shell stations."
For more than 100 years, both Harley-Davidson and
Shell have been providing American riders with the quality products for an
enjoyable ride - Shell with premium fuels and Harley-Davidson with premium
motorcycles. "A sponsorship alliance between the companies is a
natural fit that will benefit Harley riders," Burch said.
The alliance between Shell and Harley-Davidson
includes:
- Shell's designation as the exclusive fuels sponsor of the
Harley-Davidson 105th Anniversary activities
- Visibility of Shell in the online Harley-Davidson experience
As the alliance between Harley-Davidson and Shell
evolves, more information will be available on both companies' Web sites
at www.harley-davidson.com and www.shell.com/us/
About Shell Gasolines
Shell V-Power is America's best-selling
premium-grade gasoline and it contains more than five times the minimum
amount of cleaning agents required by federal government standards. Shell
V-Power is specifically formulated to help remove gunky engine build-up
left behind from low-detergent discount gasolines on critical engine
parts, specifically intake valves and fuel injectors. Shell Regular and
Shell Mid-grade gasolines also contain twice the minimum amount of
cleaning agents required by government standards and stop gunky build-up.
Shell Oil Products US, a subsidiary of Shell Oil
Company, is a leader in the refining, transportation and marketing of
fuels, and has a network of approximately 6,100 branded gasoline stations
in the Western United States. Shell Oil Company is an affiliate of the
Shell Group (NYSE:RDS.A) and (NYSE:RDS.B). For more information, please
visit www.shell.com
Motiva Enterprises LLC refines and markets branded
products through approximately 8,100 Shell-branded stations in the Eastern
and Southern United States. Shell Oil Company is a 50 percent owner of
Motiva Enterprises LLC, along with Saudi Refining, Inc.
INQUIRIES:
Shell Oil Company
Shell Media Line
+1 (713) 241-4544
Harley-Davidson
Harley-Davidson Media Line
+1 (414) 343-4636
Disclaimer statement:
This announcement contains forward-looking statements, that are subject to
risk factors associated with the oil, gas, power, chemicals and renewables
business. It is believed that the expectations reflected in these
statements are reasonable, but may be affected by a variety of variables
which could cause actual results, trends or reserves replacement to differ
materially, including, but not limited to: price fluctuations, actual
demand, currency fluctuations, drilling and production results, reserve
estimates, loss of market, industry competition, environmental risks,
physical risks, risks associated with the identification of suitable
potential acquisition properties and targets and the successful
negotiation and consummation of transactions, the risk of doing business
in developing countries, legislative, fiscal and regulatory developments
including potential litigation and regulatory effects arising from
recategorisation of reserves, economic and financial market conditions in
various countries and regions, political risks, project delay or
advancement, approvals and cost estimates.
Please refer to the Annual Report on Form 20-F for
the year ended December 31, 2006 (as amended) for a description of certain
important factors, risks and uncertainties that may affect the Shell
Group's businesses. Neither Royal Dutch Shell plc nor any member of the
Shell Group undertakes any obligation to publicly update or revise any of
these forward-looking statements, whether to reflect new information,
future events or other information.
Cautionary Note to US Investors:
The United States Securities and Exchange Commission ('SEC') permits oil
and gas companies, in their filings with the SEC, to disclose only proved
reserves that a company has demonstrated by actual production or
conclusive formation tests to be economically and legally producible under
existing economic and operating conditions. We use certain terms in this
presentation, such as "expected producible resources" and
"amount of reserves we expect to produce", that the SEC's
guidelines strictly prohibit us from including in filings with the SEC.
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