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Contact: Leslie Prevish, (414) 343-7272 leslie.prevish@harley-davidson.com FOR IMMEDIATE RELEASE ERIK
BUELL TO ATTEND MILAN MOTORCYCLE SHOW
East Troy, Wis. (November 8, 2006) – Buell Motorcycle Co. founder and Chief Technical Officer Erik Buell is excited to travel to Milan, Italy, for the EICMA 64th Annual International Motorcycle Exhibition. The public days of the show are November 16-19, but Buell will attend the two press-only days, November 14-15.
Since he will not be available during the public days, Buell Motorcycle Company is hosting the Buell Radical Contest Party on November 15 at Just Cavalli Café, Viale Camoens, in Milan. Erik Buell will be on hand, as well as Buell stunt rider Craig Jones, who will be performing at the Milan show. The party will be open to journalists and Buell dealers from 8-10 p.m., then open to Buell owners, sportbike enthusiasts of all brands and the public after 10 p.m.
Harley-Davidson Italia, the Italian subsidiary for Harley-Davidson and Buell motorcycles, sponsored a contest earlier this year asking dealers to customize a Buell motorcycle. The top nine entries will be on display at the party. Erik Buell will judge and announce the winner, who will receive a special award and will have their motorcycle on display at the Buell stand during the public days of the show.
It has been three years since Erik Buell, the creative genius behind the innovative Buell motorcycles, has been to the Milan show. He is excited about the growth of Buell sportbikes in Italy, and in Europe overall.
“We’ve been selling Buell motorcycles in Europe since 1996 and Italy is a key market for us,” said Buell. “We look forward to continued growth and expansion of the brand throughout Europe, where the twisty roads are perfect for the responsive handling and low-end torque of Buell motorcycles.”
The Buell Trilogy of Technology design principles of frame rigidity, mass centralization and low unsprung weight were developed by Erik Buell more than 20 years ago. They provide superior handling, powerfully smooth acceleration and legendary Buell torque, and have changed the industry’s view on motorcycle design. A lightweight aluminum frame contains the fuel while the swing arm holds oil. The muffler is located below the engine and the Immediate Throttle Response System has a light Goodyear Hibrex final belt drive with Flexten Plus technology to provide what feels like a direct connection between the throttle and the rear wheel for an exhilarating ride in all conditions. The patented ZTL (Zero Torsional Load) front braking system, mounted on the wheel perimeter 375mm rotor, is gripped by six-piston caliper allowing for light, six-spoke wheels.
Buell Motorcycle Company, a subsidiary of Harley-Davidson, Inc., produces sport motorcycles, motorcycle parts, accessories and apparel. To learn more about Buell motorcycles, visit your local Buell dealer today and experience the pure streetfighter attitude, style and performance only found on board a Buell. Pull into www.buell.com for the Buell dealer nearest you. |
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