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TRIUMPH
MOTORCYCLE SALES TOP 10,000 FOR 2006 NEWNAN,
Georgia – January, 2, 2007 – Triumph Motorcycles (America) Ltd.,
announced today that its dealers retailed 10,726 units in the US during
2006. This is the first time Triumph’s retail sales have exceed
10,000 units in a single calendar year since Triumph’s return to the US
in 1995. This is a significant milestone for the Hinckley, UK based
Motorcycle manufacturer. Triumph is one of the
oldest and most famous names in motorcycling. The name dates back to 1885
when Siegfried Bettmann settled in Coventry and started selling bicycles.
Triumph began building motorcycles in 1901, which makes it the oldest name
in motorcycles. Triumph was absent from
the US market for a little over a decade after the company fell on hard
times in the early 80’s. Entrepreneur John Bloor purchased the
revered brand in 1983 and relaunched it to great acclaim in 1990. Today, Triumph is a
privately owned British company and it is the only British motorcycle
brand still producing bikes today. Triumph’s main factory, located in
Hinckley, Leicestershire, is the most modern motorcycle manufacturing
facility in the world. This, together with its diverse model range and
aggressive development program, places Triumph firmly at the forefront of
motorcycling. Triumph‘s growth in
recent years has been driven by innovative new products that set the
British manufacturer apart from the competition. With
ground-breaking models like the 2,300cc Rocket III cruiser, the stylish
Sprint ST sports tourer and the Daytona 675 sport bike, Triumph offers
consumers a broader product line than any other European road bike
manufacturer. The Rocket III played a special role in Triumph’s
growth as its unique design and industry-leading capacity generated
significant consumer awareness. Triumph’s growth this
year was led by the new Daytona 675. This “Incomparable” new
bike reinvented the middleweight sports bike category with its distinctive
triple-cylinder engine. The 675’s unique design combines light
weight, compact dimensions, and class leading power and handling to
deliver what many in the press are hailing as the best middleweight sports
bike ever built. Both “Cycle World” and “Motorcyclist”, the
2 leading motorcycle publications in the US, have awarded the 675 “Best
Of..” honors. More recently, the Daytona 675 was named
“International Bike of the Year” by the editors of 15 international
motorcycle publications. Triumph’s growth was
also spurred by the introduction of the new Scrambler. As the
original manufacturer of modern classics, Triumph continues to lead the
industry with innovative new designs that hearken back to the classic
bikes from the middle of the last century. The Scrambler embodies
the true nature of a modern classic. With styling that pays homage
to the classic Meriden-era TR6 and a thoroughly modern engine and chassis,
the Scrambler offers a unique mix of old and new. The Scrambler is
an ideal bike for motorcyclists looking for a cool motorcycle that rides
as well as it looks. “All of us at Triumph
are proud of achieving this important milestone.” said Mark Kennedy,
Chief Executive Officer, Triumph Motorcycles (America) Ltd. “I’d especially
like to thank all of our dealers who pulled out all the stops to hit our
numbers this year. Now we’re all going to focus on breaking
Triumphs all-time US sales record of 28,500 units which was set in 1967
within the next 5 years.” Triumph expects its strong
growth to continue with the introduction of exciting new models like the
Tiger 1050. This completely redesigned update of Triumph’s
venerable Tiger is the ideal bike for riders who need a single motorcycle
that can do virtually anything including carving corners, urban commuting
or 2-up touring. Looking forward, Triumph has plans to introduce 2 new or
redesigned models in each of the next several years.
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