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TRACKADDIX
AND SPORTBIKE TRACK TIME FORM ALLIANCE
Denver, CO, Jan 8, 2007 - Sportbike Track Time and TrackAddix have
announced
the formation of a strategic alliance for the joint promotion and
marketing
of selected events throughout the Midwest, Great Plains, and Mountain
regions. This alliance will allow the two companies to offer their
customer
bases a wider variety of high-quality track day events throughout the
regions. Each company will continue to operate as a separate business
entity; however they will focus on common goals.
Dean Rumfola, an owner of TrackAddix, states, "Our Company has
experienced
tremendous growth since we began operations in 2003. As our event schedule
builds, this alliance will allow us to offer our customers a wider variety
of tracks to ride, while still experiencing the same level of safety and
service they have become accustom to at a TrackAddix event."
According to Monte Lutz who, with Bonnie Strawser, owns Sportbike Track
Time. "This is a great fit because we share philosophies in
delivering a
great track day experience to all of our customers. Our two firms have
plans
for future joint ventures and programs that will bring a new level of
professionalism and service to the industry."
Bonnie Strawser stated, "We met Dean last fall for the first time and
immediately recognized that we all shared common philosophies on hosting
well organized, safe and fun track day events. As the conversations
continued we realized the many advantages of strategically aligning our
companies, which included increased benefits to our customers and
sponsors.
We intend to pursue co-branding, co-marketing and co-sponsorship
opportunities as they arise."
Current plans call for each firm to maintain separate websites that will
allow customers to register for events operated by either organization.
Further financial and organizational details were not disclosed.
(Information obtained from www.trackaddix.com)
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