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Motorcycle Enthusiast Show Brings More Than 13 Million Viewers Nationwide Coverage of National, Regional and Local Motorcycle Rallies, Test Drives and Product News
SWAINSBORO, GA., and DENVER – (July 31, 2006) – Thunder Wind Productions announced today it has reached an agreement with The Networks Group to launch a new motorcycle-enthusiast TV program entitled USRiderTV to air on the iDrive TV channel beginning late September 2006. The program will air 26 original episodes over a 12-month period and will reach approximately 13 million DISH Network satellite TV homes nationwide as well as regional cable TV viewers.
“USRiderTV complements the enthusiast-type programs we broadcast nationally on iDrive TV, and we’re excited to bring our viewers a show that reaches out to a growing segment of the U.S. population,” said Marc Krigsman, president of The Networks Group, a wholly owned subsidiary of Turner Media Group in Denver. “Backed by professionals with solid knowledge and experience in the motorcycle industry, USRiderTV is sure to become as popular as the USRiderNews magazine.”
USRiderTV will provide complete coverage of popular motorcycle rallies and events. The location-based show will also feature travel segments, equipment reviews, people profiles, news, and test drives of cruisers, custom bikes, sport bikes and scooters. A preview of USRiderTV is available at http://www.youtube.com/watch?v=06uH7Lqc_2Y
In addition to traditional advertising opportunities, iDrive TV offers sponsors the opportunity to link their products directly to sales opportunities, delivering a compelling and entertaining call to action to viewers who can order merchandise, request a brochure, locate a retailer, all by simply using their remote control from the comfort of their living rooms.
“We’re impressed with the innovative technology available on iDrive TV that offers a level of interactivity that surpasses anything on the market today,” said Franky Reaves, president of Thunder Wind Productions. “Motorcycles and their accessories are the hottest products on the market today, and interactive television is an excellent way to reach our nationwide demographic.”
“Our ability to combine print, internet and iTV advertising packages will substantially boost response rates for even our most conservative ad budgets,” said Scott Cochran, publisher of USRiderNews and editorial director of USRiderTV. “Promoting the motorcycle lifestyle, while bringing motivated and excited consumers directly to the advertisers, will be the focus of this highly entertaining show.”
About The Networks Group: The Networks Group is a wholly owned subsidiary of Turner Media Group (TMG), a full-service, turn-key provider of interactive TV advertising, direct response programming and transactional TV. TMG represents advertising media in various formats on eight of TMG’s targeted transactional TV channels: The Men's Channel, Healthy Living Channel, Beauty & Fashion Channel, Resort and Residence, iDrive, Men's Outdoors and Recreation, America’s Preview Channel and iShop TV. Comprised of two divisions, Turner Advertising Group and Turner Networks Group, TMG reaches an aggregate of more than 100 million homes nationwide through EchoStar's DISH Network satellite TV and major cable TV distributors Comcast, Time Warner and Cox on a market-by-market basis. TMG represents more than 6 million ad avails annually. TMG has offices in N.Y., L.A., Chicago, San Francisco, and Denver. Gary Turner Companies are not affiliated with Turner Broadcasting Systems, Inc. Visit http://www.turnermediagroup.com/. About USRiderTV: Wholly owned by Thunder Wind Productions, USRiderTV will be directed and produced by Franky Reaves. Reaves broadcast experience includes work with ESPN, Comcast, Turner Sports South and recently as producer of AmericanBikerTV. The host of the show is Scott Cochran, editor of USRiderNews, and author of Motorcycle Journeys Through the American South. http://www.usridernews.com/
About USRiderNews: Founded in 2000 as Dixie Rider National Motorcycle News by Scott & Sylvia Cochran. Dixie Rider quickly grew into the most widely read advertising-based, free regional publication in the southern United States. In 2004, a unique state insert program was launched to bring local news and ride reports which are unavailable in other national motorcycle publications. Today there are four state inserts with an additional insert (Straightliner) published for the AMA Prostar Drag Racing Series. In 2005, responding to readers and advertisers request, the name was changed to USRider News and distributed nationally. USRider News is published monthly by Thunder Wind Publishing. http://www.usridernews.com/
PRESS CONTACTS: USRiderNews: Sylvia Cochran, SylviaC@usridernews.com, 478-237-3761
The Networks Group: Marc Lumpkin, 303-378-2366, MarcL@turnermediagroup.com
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