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For
immediate release
Harley-Davidson
Daytona Women’s Day Ride Increases Count to 500
Largest
Women’s Ride in Harley-Davidson History
MILWAUKEE
(February 1, 2008) – On March 4, 2008, in Daytona, Fla., 500
Harley-Davidson women riders will join together in what the Motor Company
believes will be the largest women’s ride in the Company’s 105-year
history. Originally, the Harley-Davidson Women’s Day Ride, benefiting
Muscular Dystrophy Association (MDA), was to be limited to 105 women; but
after an incredible response from women riders asking to join the ride,
Harley-Davidson decided to increase the size to accommodate 500 women.
The
riders will join Karen Davidson, great-granddaughter of one of the
Company’s founders, as well as the six Get
Down to Daytona contest winners on the last leg of their ride
into Daytona. The ride will conclude at the Ocean Center at 10:45 a.m. on
March 4 for Women’s Day, so riders attending Daytona Bike Week and local
residents are encouraged to come out and watch this historic ride. Details
on the route will be announced soon.
Women
participating in the ride are encouraged to raise money for their local
MDA chapter to help send children to MDA Summer Camps, and the top three
fundraisers will receive a Harley-Davidson leather jacket.
One
week at MDA Summer Camp costs $800 per child, so women who raise that
amount or more will receive a unique Harley-Davidson/MDA sterling silver
and gold charm in recognition of their gold-level fundraising. Women who
raise at least $400 will receive a sterling silver charm.
All
500 riders will receive a 2008 MDA Pin, a special Harley-Davidson/MDA flag
and will be entered in a special MDA drawing for a women’s
Harley-Davidson 105th Anniversary leather jacket. Anyone can
make a general contribution to the ride at https://secure.mdausa.org/harleywomensride/.
For
more information about the Get Down to Daytona contest, newly posted
profiles of the six winners, details on the women’s activities in
Daytona, and more, visit www.harley-davidson.com/womensride.
Harley-Davidson,
Inc. is the parent company for the group of companies doing business as
Harley-Davidson Motor Company, Buell Motorcycle Company and
Harley-Davidson Financial Services, Inc. Harley-Davidson Motor Company,
the only major U.S.-based motorcycle manufacturer, produces heavyweight
motorcycles and offers a complete line of motorcycle parts, accessories,
apparel, and general merchandise. Buell Motorcycle Company produces sport
motorcycles in addition to motorcycle parts, accessories and apparel.
Harley-Davidson Financial Services, Inc. provides wholesale and retail
financing and insurance programs to Harley-Davidson dealers and customers.
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