AMA selects Daytona Motorsports Group to manage professional racing
series
The AMA announced today that the Association has entered into an
agreement in principle to sell the sanctioning, promotional and management
rights for its AMA Pro Racing properties to the Daytona Motorsports Group
(DMG), based in Daytona Beach, Florida.
Led by Roger Edmondson, the founder of the CCS motorcycle racing series
and currently the President of the Grand American Road Race Series LLC,
and Jim France, Vice Chairman/Executive Vice President of NASCAR, DMG will
assume responsibility for the AMA Superbike Series, the AMA Motocross
Series, the AMA Flat Track Series, the AMA Supermoto Series, the AMA
Hillclimb Series and ATV Pro Racing. The agreement in principle does not
include the AMA Supercross and AMA Arenacross Series, the rights to which
are held by Live Nation. Daytona Motorsports Group will license the use of
the AMA name and trademarks to promote their motorcycle racing activities.
“For as long as I can remember, the AMA name has been synonymous with
professional motorcycle racing in America,” said France. Added
Edmondson, “Our goal is to guide the sport into the mainstream of
American culture and showcase the extraordinary abilities of the
competitors and their teams.”
“We are honored to be working with the Daytona Motorsports Group,”
said AMA President and CEO Rob Dingman. “This group of individuals have
supported the AMA and motorcycle racing for decades. There isn’t a
better-resourced or more qualified entity in which to entrust the future
of AMA Pro Racing.”
The agreement between the AMA and DMG came as a result of an RFP
(request for proposal) process undertaken by the AMA in September, 2007 to
seek promotional partners for its professional racing series. The AMA will
continue sanctioning amateur motorcycle racing and club activities.
“Today is a great day for professional motorcycle racing and for the
AMA,” Dingman said. “By placing AMA Pro Racing in the hands of people
with a proven record of excellence in motor sports organization and
promotion in a fashion similar to our successful partnership with Live
Nation, the AMA will be able to focus its resources on its core mission to
be a member advocacy organization.”
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