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IN ITS FIFTH YEAR SUPPORTING BIKERS IN THE PARK EVENT HARLEY-DAVIDSON MOTOR COMPANY GOES FULL THROTTLE DURING DAYTONA BIKE WEEK MILWAUKEE (March 25, 2008) - Participants at this year’s “Bikers in the Park” event at Daisy Stocking Park during Daytona Bike Week are just now winding down after going full-throttle at the Harley-Davidson Experience. Participants enjoyed a list of activities such as a tribute to African Americans in motorcycling, Harley-Davidson’s “Hot Model” competition and a free performance by hip hop legend, Darryl “DMC” McDaniels of Run DMC. “We are so thrilled to have had the opportunity to participate in another successful year as we interacted with the many Harley-Davidson owners and enthusiasts during Bikers in the Park. This was a great event and we look forward to participating at future events,” said Lynn Bonner, Market Outreach Director, Harley-Davidson. The highlight of the week’s events occurred during the Harley-Davidson “Hot Model” competition where contestants from all across the nation strutted their stuff on the catwalk to become a “Hot Model” finalist. All finalists from the various “Hot Model” events Harley-Davidson will conduct this year will be flown to Milwaukee for the ultimate “Hot Model” competition during the Motor Company’s 105th Anniversary celebration in August. The winners of the “Hot Model” competition will be featured in an upcoming Harley-Davidson catalogue. Winners from the Bikers in the Park “Hot Model” competition are Lorraine Peterson from Irmo, North Carolina and Patrick Brinkley from Lewisville, Texas. For many years “Hot Model” winner Lorraine Peterson was told she should be a model because of her height and stature. ”You never know what life has in store for you. To be a mother and a grandmother and be selected to compete in the final “Hot Model” competition at Harley-Davidson’s 105th Anniversary is like a dream come true,” said Peterson, “This experience will give me a great story to tell my grandchildren for many years to come.” Winner Patrick Brinkley wooed the crowd with his moves and said, “The opportunity to go to Harley-Davidson’s 105th Anniversary is going to be amazing!” Harley-Davidson also brought the weeklong celebration to an old school ending by enlisting hip-hop legend DMC of Run DMC, to perform for the hundreds of people in attendance. DMC rocked the house with hits that brought back nostalgia and old school flavor. |
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