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FOR
IMMEDIATE RELEASE
HARLEY-DAVIDSON
REPORTS FIRST QUARTER RESULTS
Company
Reduces Full Year Shipments and Revises Guidance
Milwaukee, Wis., April 17, 2008 -- Harley-Davidson, Inc. (NYSE: HOG) today
announced its
results for the first quarter ended March 30, 2008. Revenue
for the quarter was $1.31 billion
compared to $1.18 billion in the year-ago quarter, a 10.8 percent
increase. Net income for the quarter was $187.6 million compared to
$192.3 million, a decrease of 2.5 percent compared to the first quarter of
2007. First quarter diluted earnings per share (EPS) were $0.79, a
6.8 percent increase
compared to last year’s $0.74.
“With growing weakness in the economy, U.S. retail sales of
Harley-Davidson® motorcycles were down 12.8 percent in the
first quarter. Although these retail results are disappointing,
Harley-Davidson’s U.S. dealers outperformed the heavyweight motorcycle
industry, which was down 14.0 percent,” said Jim Ziemer, Chief Executive
Officer of Harley-Davidson, Inc.
“We’ve said on a number of occasions that we would closely monitor the
retail environment and regularly assess our wholesale shipment plans, and
we remain committed to shipping fewer Harley-Davidson motorcycles to our
worldwide dealer network than we expect they will sell this year. In
view of U.S. retail trends and uncertainty about the future of the
economy, we now plan to ship 23,000 to 27,000 fewer Harley-Davidson
motorcycles in 2008 than we shipped in 2007, resulting in total planned
2008 shipments between 303,500 and 307,500 units,” Ziemer said.
“We will achieve the shipment reduction through temporary plant
shutdowns and adjustments to daily production rates. This will
result in a decrease of about 370 unionized employees over the next
several months. Our management group and union leaders will work
together to implement this reduction.”
“The Company will also be reducing the non-production workforce by about
360 jobs. We believe these actions will better position the Company for a
business environment that we expect to continue to be challenging,”
Ziemer said.
“Harley-Davidson is fortunate to be dealing with the current economic
environment from a position of financial strength. We are a great
company with an exceptionally powerful brand. We are optimistic about our
long term business prospects and we will continue to invest in marketing,
product development and our international business to drive future
growth.”
“For 2008, the Company now expects earnings per share to decrease
between 15 and 20 percent compared to 2007 resulting in expected earnings
per share of $3.00 to $3.18,” said Ziemer. This supersedes all
previous guidance on earnings per share and other measures.
The Company expects to ship between 76,000 and 80,000 Harley-Davidson
motorcycles in the second quarter of 2008.
Motorcycles
and Related Products Segment – First Quarter Results
Revenue from Harley-Davidson motorcycles was $1.02 billion, an increase of
$125.7 million or 14.1 percent versus the same period last year.
Shipments of Harley-Davidson motorcycles totaled 71,868 units, an increase
of 4,107 units or 6.1 percent compared to last year’s first quarter.
Shipments in the first quarter of 2007 were affected by a strike at
Harley-Davidson’s production plants in York, Pa., that resulted in
approximately four weeks of lost production at the facilities.
Revenue
from Parts and Accessories (P&A), which consists of Genuine Motor
Parts and Genuine Motor Accessories, totaled $181.9 million, a decrease of
$6.3 million or 3.3 percent versus the year-ago quarter. Revenue
from General Merchandise, which consists of MotorClothesâ
apparel and collectibles, totaled $84.0 million, an increase of $7.9
million or 10.4 percent over the year-ago quarter.
Gross margin for the first quarter of 2008 was 36.4 percent of revenue
compared to 35.9 percent for the first quarter last year. Operating
margin remained unchanged at 20.0 percent in the first quarter of 2008
compared to the prior year.
Motorcycle
Retail Sales Data
During the first quarter, worldwide retail sales of Harley-Davidson
motorcycles decreased 5.6 percent compared to the prior year quarter.
In the U.S., retail sales of Harley-Davidson motorcycles decreased 12.8
percent for the quarter while the heavyweight motorcycle industry in the
U.S. decreased 14.0 percent.
Retail sales of Harley-Davidson motorcycles increased 16.8 percent in
international markets during the first quarter of 2008 compared to the
first quarter of 2007. First quarter retail sales increased 31.1
percent in Canada; the Europe Region was up 7.8 percent; the Asia Pacific
Region was up 19.5 percent; and the Latin America Region was up 53.3
percent.
Financial
Services Segment
Harley-Davidson Financial Services (HDFS) reported first quarter operating
income of $34.9 million, a decrease of $24.0 million or 40.8 percent
compared to the year-ago quarter. The decrease is primarily due to a
reduction in income from securitization.
Income
Tax Rate
The Company's first quarter effective income tax rate was 36.0 percent
compared to 35.5 percent in the same quarter last year. This
increase was due to the expiration of the federal research and development
tax credit as of December 31, 2007. Assuming the retroactive
reinstatement of this tax credit, the Company expects its full
year effective tax rate in 2008 will be 35.5 percent.
Cash
Flow
Cash
and marketable securities totaled $333.2 million as of March 30, 2008.
Cash flow from operations was $146.8 million and capital expenditures were
$43.2 million during the first quarter of 2008. For the full year of
2008, capital expenditures are now expected to be between $235 million and
$250 million.
Stock
Repurchase
The Company repurchased 2.6 million shares of its common stock at a cost
of $100.1 million during the first quarter of 2008. On March 30,
2008, the Company had 236.5 million shares of common stock outstanding.
As of March 30, 2008, there were 20.5 million shares remaining on two
board-approved share repurchase authorizations. An additional
board-approved share repurchase authorization is in place to offset option
exercises.
Company
Background
Harley-Davidson, Inc. is the parent company for the group of
companies doing business as Harley-Davidson Motor Company (HDMC), Buell
Motorcycle Company (Buell) and Harley-Davidson Financial Services (HDFS).
Harley-Davidson Motor Company produces heavyweight motorcycles and
offers a line of motorcycle parts, accessories, general merchandise and
related services. HDMC manufactures five families of motorcycles:
Touring, Dyna®, Softail ®, Sportster ®
and VRSC™. Buell produces premium sport performance
motorcycles and offers a line of motorcycle parts, accessories, and
apparel. HDFS provides wholesale and retail financing and insurance
programs primarily to Harley-Davidson and Buell dealers and customers.
Forward-Looking
Statements
The
Company intends that certain matters discussed in this release are
“forward-looking statements” intended to qualify for the safe harbor
from liability established by the Private Securities Litigation Reform Act
of 1995. These forward-looking statements can generally be
identified as such because the context of the statement will include words
such as the Company “believes,” “anticipates,” “expects,”
“plans,” or “estimates” or words of similar meaning.
Similarly, statements that describe future plans, objectives, outlooks,
targets, guidance or goals are also forward-looking statements. Such
forward-looking statements are subject to certain risks and uncertainties
that could cause actual results to differ materially from those
anticipated as of the date of this release. Certain of such risks
and uncertainties are described below. Shareholders, potential
investors, and other readers are urged to consider these factors in
evaluating the forward-looking statements and cautioned not to place undue
reliance on such forward-looking statements. The forward-looking
statements included in this release are only made as of the date of this
release, and the Company disclaims any obligation to publicly update such
forward-looking statements to reflect subsequent events or circumstances.
The
Company’s ability to meet the targets and expectations noted depends
upon, among other factors, the Company's ability to (i) continue to
realize production efficiencies at its production facilities and manage
operating costs including materials, labor and overhead, (ii) manage
production capacity and production changes, (iii) manage supply chain
issues, (iv) provide products, services and experiences that are
successful in the marketplace, (v) develop and implement sales and
marketing plans that retain existing retail customers and attract new
retail customers in an increasingly competitive marketplace, (vi) sell all
of its motorcycles and related products and services to its independent
dealers, (vii) continue to develop the capabilities of its distributor and
dealer network, (viii) manage changes and prepare for requirements in
legislative and regulatory environments for its products, services and
operations, (ix)
adjust to fluctuations in foreign currency exchange rates, interest rates
and commodity prices, (x) manage access to reliable sources of capital and
adjust to fluctuations in the cost of capital, (xi) adjust to regional and
worldwide demographic trends and economic and political conditions,
including healthcare inflation, pension reform and tax changes, (xii)
anticipate consumer confidence in the economy, (xiii) manage the credit
quality, the loan servicing and collection activities, and the recovery
rates of HDFS’ loan portfolio, (xiv) retain and attract talented
employees, (xv) detect any issues with our motorcycles or manufacturing
processes to avoid delays in new model launches, recall campaigns,
increased warranty costs or litigation and (xvi) implement and manage
enterprise-wide information technology solutions and secure data contained
in those systems.
In
addition, the Company could experience delays or disruptions in its
operations as a result of work stoppages, strikes, natural causes,
terrorism or other factors. Other factors are described in risk factors
that the Company has disclosed in documents previously filed with the
Securities and Exchange Commission.
The Company’s ability to sell its motorcycles and related products and
services and to meet its financial expectations also depends on the
ability of the Company’s independent dealers to sell its motorcycles and
related products and services to retail customers. The Company
depends on the capability and financial capacity of its independent
dealers and distributors to develop and implement effective retail sales
plans to create demand for the motorcycles and related products and
services they purchase from the Company.
In addition, the Company’s independent dealers and distributors may
experience difficulties in selling Harley-Davidson motorcycles and related
products and services as a result of weather, economic conditions or other
factors.
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