HARLEY-DAVIDSON'S BRAND STRENGTH BACKS THE
BOTTOM LINE
Sportster Motorcycles Guaranteed on Trade-In Value
MILWAUKEE (Dec. 23, 2008) -
Harley-Davidson recently announced it will guarantee the value
of its legendary Sportster motorcycles by backing their trade-in
value.
Harley-Davidson riders who either buy a
new Sportster motorcycle or trade in their recently purchased
Sportster between Dec. 26, 2008 and Mar. 31, 2009, will get the
Sportster's original MSRP value (see note below) when they trade
up to a Harley-Davidson Big Twin or VRSC motorcycle.
"This effort is driven by the
uniquely strong value of Harley-Davidson motorcycles," said
Mark-Hans Richer, Harley-Davidson Senior Vice President and
Chief Marketing Officer. "Our strong trade-in values allow
us to offer something nobody is likely to match."
The offer includes the following details:
- Riders purchasing 2008 or 2009 model year Sportster 883 or
1200 motorcycles (excluding XR1200) at a participating
Harley-Davidson dealership between Dec. 26, 2008 and Mar.
31, 2009 can trade that Sportster in within one year to
receive original MSRP on trade-in for qualifying
Harley-Davidson Big Twin or VRSC motorcycles.
- Riders trading in a 2007-2009 model year Sportster 883 or
1200 motorcycle at a participating Harley-Davidson
dealership between Dec. 26, 2008 and Mar. 31, 2009 will
receive the original MSRP on that Sportster toward the
purchase of qualifying Harley-Davidson Big Twin or VRSC
motorcycles.
For additional information on the offer,
interested customers should visit a participating
Harley-Davidson dealer or go to www.h-d.com/ridefree.
The MSRP value used for trade-in will be
the factory-delivered MSRP (including factory installed options)
of the qualifying new motorcycle excluding parts and
accessories, taxes, titles, licenses, set-up/prep charges,
Extended Service Plan, GAP coverage and any dealer add-ons, and
regardless of the amount actually paid.
Harley-Davidson Motor Company, the only
major U.S.-based motorcycle manufacturer, produces heavyweight
motorcycles and a complete line of motorcycle parts, accessories
and general merchandise. For more information, visit
Harley-Davidson's Web site at www.harley-davidson.com