HARLEY-DAVIDSON
AND BUELL ANNOUNCE PRESENTING SPONSORSHIP OF 2009 AMA
INTERNATIONAL WOMEN & MOTORCYCLING CONFERENCE
Harley,
Buell and AMA Partner to Celebrate Women Riders
MILWAUKEE
(Dec. 22, 2008) – Harley-Davidson and Buell
are thrilled to announce their Presenting Sponsorship of the
2009 American Motorcyclist Association (AMA) International Women
& Motorcycling Conference. From August 19-22, women will
celebrate the freedom and control that comes with taking to the
open road on two wheels at the fifth AMA Women’s Conference in
scenic Keystone, Colo.
This
will be the second time the Motor Company has been the
Presenting Sponsor of the conference, which will offer a
once-in-a-lifetime opportunity for thousands of women riders to
come together and enjoy the camaraderie, scenic roads and
informational seminars during the conference.
According
to the Motorcycle Industry Council, women now account for 12.6
percent of all motorcycle riders, a 29 percent increase since
2003. As a reflection of this trend, the AMA has seen an
increase in conference attendance over the years and anticipates
that it will double at the 2009 event with more than 2,200
participants.
“Harley-Davidson
and Buell are excited to be very involved with this incredibly
important – and fun – event to bring together thousands of
women riders,” said Leslie Prevish, Women’s Outreach
Manager, Harley-Davidson Motor Company. "The Motor Company
has been committed to encouraging women to ride for decades –
even marketing the 1920 Sport model as ‘The Woman’s Outdoor
Companion.’ Being the main sponsor of the AMA conference is
another example of how Harley-Davidson continues to promote and
support women in the sport of motorcycling.”
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"The
AMA could not be more pleased to welcome Harley-Davidson and
Buell as the presenting sponsors of the fifth AMA International
Women & Motorcycling Conference," said AMA Marketing
and Special Events Manager Tigra Tsujikawa. "This highly
anticipated event brings the very best of the motorcycling world
to women motorcyclists. It's going to be a first-class
conference, and we are excited to align ourselves with the
world-class products and people of Harley-Davidson and
Buell."
In
addition to a wide range of daily workshops, conference
attendees will have the opportunity to demo new bikes, shop for
the latest gadgets and gear at the vendor marketplace, and enjoy
after-hours social activities. The conference is not restricted
to women only – attendees are encouraged to register their
spouses, partners, family and friends. Keystone is located just
90 miles west of Denver. With the picturesque Rocky Mountains as
a backdrop, riders will be able to take advantage of the scenic
riding opportunities in the area, including some legendary
two-lane, off-road and dual-sport adventures.
Reserve
Your Spot
The
fifth AMA International Women & Motorcycling Conference will
be held at the Keystone Resort & Conference Center in
Keystone, Colo., on Aug. 19-22, 2009. Lodging reservations can
be made by calling (800) 258-0437; mention group code CZ0AMAW.
Early in 2009, the AMA will provide conference registration
information at www.womenandmotorcycling.com. Sign up for
conference email alerts by e-mailing the AMA at info@womenandmotorcycling.com.
What
Else Harley’s Doing to Inspire Women to Ride
Harley-Davidson’s
We Ride is a
comprehensive and inspirational overview on what a new rider or
a woman interested in riding needs to know about getting into
the sport. It features information on how and where women can
learn to ride with details on the Rider’s Edge® New Rider
Course and the best way to fit a motorcycle for a woman’s
ergonomic and functional needs. It also includes tips on getting
involved and staying active with riding groups, as well as
inspirational stories from real women who
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have
answered the call of the open road. The special 48-page riding
guide is available for free download at www.harley-davidson.com/womenriders
and can also be picked up at any local Harley-Davidson
dealership.
Harley-Davidson
dealerships across the country are hosting women-only Garage
Parties to encourage them to get involved in motorcycling. The
Harley-Davidson Garage Party event provides a non-intimidating
environment for women to learn more about motorcycling and meet
others who are interested in riding.
Since
Harley-Davidson knows now is the time to ride, and for men and
women alike to share the passion for riding with others, they
created Share Your SparkTM : A Guide to Mentoring - a
tool for current and aspiring riders on how to be a resource and
support system to others during their motorcycling journey.
Share Your Spark mentoring materials consist of a DVD featuring
tips on how to become or find a mentor and stories from
successful mentoring experiences, a Share Your Spark lapel pin
and a Journey Planning & Reflection Guide. Check with your
local Harley-Davidson dealer or HOG chapter, or visit www.nationalpremium.com/spark
for more information.
For
more information about Harley-Davidson and women and riding,
visit www.harley-davidson.com/womenriders.
Harley-Davidson
Motor Company, the only major U.S.-based motorcycle
manufacturer, produces heavyweight motorcycles and a complete
line of motorcycle parts, accessories and general merchandise.
For more information, visit Harley-Davidson's Web site at www.harley-davidson.com.
About
the American Motorcyclist Association
Since
1924, the AMA has promoted and protected the motorcycling
lifestyle. AMA members come from all walks of life and they
navigate many different roads on their journey to the same
destination: freedom on two wheels. As the world's largest
motorcycle organization with nearly 300,000 members, the AMA
advocates for motorcyclists' interests in the halls of local,
state and federal government, the committees of international
governing organizations and the court of public opinion. Through
member clubs, promoters and partners, the AMA sanctions more
motorsports competition events than any other organization in
the world. Through its Motorcycle Hall of Fame Museum, the AMA
preserves the heritage of motorcycling for future generations.
For more information, visit www.AmericanMotorcyclist.com.