HARLEY-DAVIDSON
CREATES SPECIAL PROGRAM TO HELP
RIDERS
SHARE THEIR PASSION
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Share Your Spark Provides
Tips on Being, and Finding a Good Mentor -
MILWAUKEE
(January 13, 2009) – The Merriam-Webster
dictionary defines mentor as a “trusted counselor or
guide.” Mentors can come from various backgrounds
and ages, but all share a common goal of sharing their
passion with others. So as the nation celebrates
National Mentoring Month,
Harley-Davidson is encouraging riders to share their passion
for the open road with others through a special mentoring
program called Share
Your Spark.
Share
Your Spark: A Guide to Mentoring is a tool
kit the Motor Company developed for current and aspiring
riders featuring information on how to be a resource and
support system to others during their motorcycling journey.
The mentoring kit includes information for both potential
mentors and mentees, including a DVD showcasing tips on how
to become or find a mentor, stories from successful
mentoring experiences, a special Share
Your Spark pin and a planning and reflection
guide.
"The
mentoring experiences is empowering for both parties
involved," said Leslie Prevish, market outreach
manager, Harley-Davidson. "For the mentor, they get to
share their passion with someone who aspires to live the
same dream they do. For the mentee, they learn through
the
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Your Spark / Page 2
collective
experiences of their guide. Of course, the mentoring
relationship also leads to many life-lasting friendships.”
Prevish
adds that Share Your
Spark is not just for women, but the Motor
Company’s research indicates many women have expressed
their desire to be – and find – a good riding mentor.
Over
the past several years, women have increasingly embraced the
sport of motorcycling – seeking the freedom and adventure
associated with the open road, polished chrome and a sweet
sounding engine. In fact, the number of women who have
purchased new Harley-Davidson motorcycles has tripled over
the past 20 years, with women now accounting for nearly 12
percent of new Harley-Davidson motorcycle purchases.
What
Else Harley’s Doing to Inspire Women to Ride
Harley-Davidson’s
We Ride is a
comprehensive and inspirational overview on what a new rider
or a woman interested in riding needs to know about getting
into the sport. It features information on how and where
women can learn to ride with details on the Rider’s Edge®
New Rider Course, as well as the best way to fit a
motorcycle for a woman’s ergonomic and functional needs.
It also includes tips on getting involved and staying active
with riding groups, including inspirational stories from
real women who have answered the call of the open road. The
special 48-page riding guide is available for free download
at www.harley-davidson.com/womenriders
or can also be picked up at any local Harley-Davidson
dealership.
Harley-Davidson
dealerships across the country are also hosting women-only
Garage Parties to encourage them to get involved in
motorcycling. The Harley-Davidson Garage Party event
provides a non-intimidating environment for women to learn
more about motorcycling and meet others who are interested
in riding.
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Share
Your Spark / Page 3
For
more information about Share
Your Spark, visit your local Harley-Davidson
dealership or visit www.harley-davidson.com/womenriders.
Harley-Davidson
Motor Company, the only major U.S.-based motorcycle
manufacturer, produces heavyweight motorcycles and a
complete line of motorcycle parts, accessories and general
merchandise. For more information, visit Harley-Davidson's
Web site at www.harley-davidson.com.