HARLEY-DAVIDSON CELEBRATES HERITAGE OF AFRICAN AMERICAN RIDERS
The Harley-Davidson experience hits Daytona Bike Week

MILWAUKEE (Feb. 25, 2009) – On March 6 and 7, Harley-Davidson will show its support of "Bikers on the Boulevard" by hosting several activities during Daytona Bike Week. Scheduled activities include music, prize drawings and an open bike show.

Riders during Daytona Bike Week have been congregating along Dr. Mary McLeod Bethune Boulevard in the heart of Daytona's Midtown Black Heritage District during Bike Week for decades. Although it is uncertain exactly when this tradition began, some locals say the gathering goes back to the 1960s or even before. In honor of this rich tradition, Harley-Davidson will be celebrating at the historical intersection of Dr. Mary McLeod Bethune Boulevard (Second Avenue) and Pearl Street.

"We are looking forward to another successful year and the opportunity to continue to support Harley-Davidson riders and enthusiasts who have always supported us," stated Karina Jaramillo-Saa, manager of market outreach, Harley-Davidson Motor Company. "Bikers on the Boulevard celebrates the brotherhood and spirit of riding and we are excited to be a part of it."

Various 2009 Harley-Davidson models will be on display, including the Screamin' Eagle Fat Bob®, the Road King® Classic, the V-Rod® Muscle and the Screamin' Eagle Road Glide®. Harley-Davidson will ride in style as it cruises the boulevard in Daytona Beach.

For the complete schedule of Harley-Davidson events, please visit www.harley-davidson.com. Online coverage direct from Daytona Bike Week can be found at www.harley-davidson.com/daytona. Since schedule information is subject to change, please check the on-site Harley-Davidson activities guide for times and locations of entertainment and other special attractions.

Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and a complete line of motorcycle parts, accessories and general merchandise. For more information, visit Harley-Davidson's Web site at www.harley-davidson.com.