HARLEY-DAVIDSON PROVIDES A SUPER RIDE
New Promotion Lets Riders Test Ride New Motorcycles at Local Dealerships

MILWAUKEE (April 3, 2009) - There has never been a better time than now to ride a new Harley-Davidson motorcycle.

Harley-Davidson and its dealers are giving riders a unique opportunity to demo the motorcycle of their dreams with the new Super Ride promotion. Harley-Davidson is working with its U.S. dealer network to enable customers to ride any 2009 motorcycle between April 1 and June 30. Customers can then provide a written evaluation of the ride and post it online to qualify for rewards.

"Riding a Harley-Davidson motorcycle is a unique and powerful experience," said Bill Davidson, Harley-Davidson Vice President, Core Customer Marketing. "We want to give every rider the chance to experience the genuine feel of riding a Harley, the freedom of the open road and everything that goes with it."

The Super Ride promotion is only valid at participating Harley-Davidson dealers and riders must present a valid motorcycle license, among other requirements.

For additional information on Super Ride, visit a participating Harley-Davidson dealer or go to www.harley-davidson.com/superride.

Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and a complete line of motorcycle parts, accessories and general merchandise. For more information, visit Harley-Davidson's web site at www.harley-davidson.com.