All-Terrain Vehicle Association unveils new logo

PICKERINGTON, Ohio -- The All-Terrain Vehicle Association (ATVA) has unveiled a
new logo with a style and colors that show the member-based group's strong link
to its sister organization, the American Motorcyclist Association (AMA).
"This new, vibrant and dynamic ATVA logo reflects the association's mission to promote
the ATV lifestyle and protect the future of the sport," said AMA/ATVA President
and CEO Rob Dingman.
The ATVA's new logo is similar to the AMA's logo in type style and colors. The red,
white and blue logo has a modern look with ATV in red, the final A in blue, a white
outline for the letters, and the name -- All-Terrain Vehicle Association -- below
the letters.
"The ATVA, as the sister organization of the AMA, takes this mission very seriously
and vigorously defends the rights of all ATV riders," said Dingman. "The combined
membership of the ATVA and the AMA gives us a lot of clout when we speak with government
decision-makers at all levels, from village councils to Congress and the White House."
The ATVA is dedicated to increasing its members' enjoyment of riding and owning
ATVs, and it is a primary source of information about recreational riding opportunities.
As America's largest off-highway vehicle (OHV) organizations, the AMA and ATVA advocate
for OHV rider interests with dedicated government relations offices and staff in
Washington, D.C., the western U.S., and in the organizational headquarters of Pickerington,
Ohio. Through clubs, promoters and partners, the two associations sanction more
than 4000 recreational and racing events annually. AMA and ATVA members also receive
numerous money-saving discounts from a variety of service and ATV-related suppliers.
The ATVA asks all of its partners to begin using the new ATVA logo immediately.
Visit www.atvaonline.com/media/logos/ where you will find links to the bold new 
design and the terms of usage information. Be sure to use the new ATVA logo and the 
ATVA-sanctioned logo as allowed by the terms of use and ATVA rules.